[Above is the "New Image Supermarket," in 2005, which was originally Frank Early's Saloon. It's the only building of Storyville that still stands. Such a shame that the wonderful historic buildings that were the huge and ornate Victorian brothels were destroyed to make room for the constructing of housing projects.]
[Above, --- Chartres Street.]
Storyville was the red-light district of New Orleans, Louisiana, from 1897 to 1917. It was established by municipal ordinance under the New Orleans City Council, to regulate prostitution and drugs. Sidney Story, a city alderman, wrote guidelines and legislation to control prostitution within the city. The ordinance designated a thirty-eight block area as the part of the city in which prostitution, although still nominally illegal, was tolerated or regulated. The area was originally referred to as "The District", but its nickname, "Storyville", soon caught on, much to the chagrin of Alderman Story. It was bound by the streets of North Robertson, Iberville, Basin, and St. Louis Streets. It was located by a train station, making it a popular destination for travelers throughout the city, and became a centralized attraction in the heart of New Orleans. Only a few of its remnants are now visible. The neighborhood lies in Faubourg Tremé and the majority of the land was repurposed for public housing.
Though developed under the proposed title The District, the nickname Storyville was in reference to City Councilman Sidney Story, who wrote the legislation and guidelines to be followed within the proposed neighborhood limits. The thirty-eight block area was bounded by Iberville, Basin, St. Louis, and N. Robertson streets. His vision came from port cities that legalized prostitution and was officially established on July 6, 1897. For decades most of this former district was occupied by the Iberville Housing Projects (mostly demolished more recently), two blocks inland from the French Quarter.
The District was set up to limit prostitution to one area of town where authorities could monitor and regulate the practice. In the late 1890s, the New Orleans city government studied the legalized red light districts of northern German and Dutch ports and set up Storyville based on such models. Between 1895 and 1915, "blue books" were published in Storyville. These books were guides to prostitution for visitors to the district's services; they included house descriptions, prices, particular services, and the "stock" each house offered. The Storyville blue-books were inscribed with the motto: "Order of the Garter: Honi Soit Qui Mal Y Pense(Shame on Him Who Thinks Evil of It)". It took some time for Storyville to gain recognition, but by 1900, it was on its way to becoming New Orleans's largest revenue center.
Establishments in Storyville ranged from cheap "cribs" to more expensive houses, up to a row of elegant mansions along Basin Street for well-heeled customers. New Orleans' cribs were 50-cent joints, whereas the more expensive establishments could cost up to $10. Black and white brothels coexisted in Storyville; but black men were barred from legally purchasing services in either black or white brothels. Following the establishment of these brothels, restaurants and saloons began to open in Storyville, bringing in additional tourists.
The District was adjacent to one of the main railway stations, where travelers arrived in the city. It became a noted attraction.
Jazz did not originate in Storyville, but it flourished there as in the rest of the city. Many out-of-town visitors first heard this style of music there before the music spread north.[ Some outsiders continue to associate Storyville with the origins of jazz. It was a tradition in the better Storyville establishments to hire a piano player and sometimes small bands. Famous musicians who got their start in Storyville include Buddy Bolden, Jelly Roll Morton, and Pops Foster.
At the start of World War I, Secretary of War Newton Baker did not want troops to have distractions while deploying.[3] The Navy had troops located in New Orleans and the city was pressed to close Storyville. Prostitution was made illegal in 1917 and Storyville was used for the purpose of entertainment. Most of its buildings were later destroyed, and in 1940 its location was used to create the Iberville housing projects.
The Blue Book
In the early 1900s, a Blue Book could be purchased for 25 cents. Blue Books were created for tourists and those unfamiliar with this area of New Orleans and contained, in alphabetical order, the names of all the prostitutes of Storyville. It also included, in a separate section, the addresses of these prostitutes and separated them based on race. Prostitutes were identified as white, black, or octoroon. Landladies would be identified in bold font and information about popular houses, including interior and exterior pictures, was included. They also included advertisements for national and local cigar makers, distillers, lawyers, restaurants, drugstores, and taxi companies. The fees for general or specific services at the listed brothels were not included.
Blue Books could be purchased throughout the district in various barbershops, saloons, and railroad stations. Primarily they were sold on the corner of Basin Street and Canal Street.
The first Blue Book of Storyville was made between 1895 and 1896, but it wasn't until 1909 that the first popular edition was published. Billy Struve was its main producer in New Orleans.[4] Struve, a manager of the saloon of Thomas Charles Anderson, the "Mayor of Storyville",[5] published the books on the second floor of Lulu White's saloon on the corner of Basin Street and Bienville. Approximately sixteen editions were published until 1915.
Mahogany Hall
Storyville contained a large variety of brothels and parlors to satisfy the diverse tastes of visitors to New Orleans. Mahogany Hall was the most lavish of them, operated by Lulu White, an important businesswoman in the district. Mahogany Hall was an octoroon hall, employing prostitutes of mixed races. It was located at 235 Basin Street.
Mahogany Hall employed roughly 40 prostitutes. Popular women of Mahogany Hall included Victoria Hall, Emma Sears, Clara Miller, Estelle Russell, Sadie Reed and Sadie Levy. Lulu White advertised these women as having beautiful figures and a gift from nature, and gained a reputation for having the best women around.
Mahogany Hall was originally called the Hall of Mirrors and was built of solid marble with a stained glass fan window over the entrance door. It had four floors, five different parlours, and fifteen bedrooms with attached bathrooms. The rooms were furnished with chandeliers, potted ferns, and elegant furniture. The house was steam-heated, and each bathroom was supplied with hot and cold water. The interiors of the rooms of Mahogany Hall filled the ads in Blue Books and other advertising pamphlets of the period.
The Hall was forced to close down in 1917 following the closure of Storyville. Originally built for $40,000, it did not sell until 1929, when it fetched just $11,000. The hall became a House for the Unemployed in the mid-1940s until 1949 when it was finally demolished. However, the significance of the Hall can be found in various museums and in the jazz tune “Mahogany Hall Stomp” by Spencer Williams.
Notable people associated with Storyville
Alderman Sidney Story
Notably the Father of Storyville, Alderman Sidney Story, an American politician, wrote the legislation to set up the District, basing his proposals around other port cities that limited prostitution. Storyville became the nation's only legal red-light district, due to Ordinance No. 13,032, which forbade any and all prostitution in New Orleans outside of a tightly defined district in 1897. The original ordinance, written by Story, read:
Story's vision allowed authority to regulate prostitution without technically legalizing it.
Lulu White
Lulu White was one of the most famous madams in Storyville, running and maintaining Mahogany Hall. She employed 40 prostitutes and sustained a four-story building that housed 15 bedrooms and five parlors. She often found herself in trouble with the law for serving liquor without a license and was known to get violent when another intervened in her practice.[3] Her clients were the most prominent and wealthiest men in Louisiana and she is remembered for her glamour and jewels "which were like the 'lights of the St. Louis Exposition' just as reported in her promotional booklet".
Prior to leaving New Orleans, White lost $150,000 in her investment schemes following the closure of Storyville.
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