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Tesla Headquarters in Palo Alto
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| Public | |
| Traded as |
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| Industry | |
| Founded | July 1, 2003 (as Tesla Motors) Delaware, U.S. |
| Founders |
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| Headquarters | Palo Alto, California, U.S. |
Area served
| Worldwide |
Key people
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| Products | |
| Revenue |  US$7.00B [2] (2016) |
 US$-667.3M [2] (2016) | |
| US$-674.9M [2] (2016) | |
| Total assets | US$22.66B[2] (2016) |
| Total equity | US$4.75B [2] (2016) |
| Owner | Elon Musk (22.25%) [3] |
Number of employees
| 30,000+ [4] (2016) |
| Subsidiaries | SolarCity |
| Website | tesla |
| Footnotes / references [5] | |
Tesla, Inc. (formerly named Tesla Motors) is an American automaker, energy storage company, and solar panel manufacturer based in Palo Alto, California.[6] The company was initially founded in 2003 by Martin Eberhard and Marc Tarpenning, although the company also considers Elon Musk, JB Straubel, and Ian Wright amongst its co-founders.[7] The company specializes in electric cars, Lithium-ion battery energy storage, and, through their SolarCity subsidiary, residential solar panels.[8][9][10][11]
Tesla first gained widespread attention following its production of the Tesla Roadster, the first electric sports car, in 2008.[12] The company's second vehicle, the Model S, an electric luxury sedan, debuted in 2012 and is built at the Tesla Factory in California. In Q1 2013, Tesla released its stock profits for the first time from its NASDAQ ticker symbol.[13][14] The Model S has been the world's best-selling plug-in electric car for two years in a row, 2015 and 2016.[15][16] Its global sales achieved the 150,000 unit milestone in November 2016, four years and five months after its introduction.[17] As of December 2016, the Model S ranks as the world's all-time second best-selling plug-in after the Nissan Leaf.[18] The Model S was then followed by the Model X, a crossover SUV. Tesla's next vehicle is the Model 3,[19] which was unveiled in March 2016. It is slated for release in 2017 with a price at US$35,000, before any government incentives.[20][21]
As of December 2016, Tesla has sold over 186,000 electric cars worldwide since delivery of its first Tesla Roadster in 2008, making the carmaker the second largest global pure electric car manufacturer after the Renault-Nissan Alliance.[22][23] For two years running, 2015 and 2016, Tesla ranked as the world's second best selling manufacturer of plug-in electric cars after BYD Auto.[15][24][25] Musk, the CEO, has said that he envisions Tesla as a technology company and independent automaker,[26] aimed at eventually offering electric cars at prices affordable to the average consumer.[27][28]
Tesla has a network of high-powered Superchargers located across North America, Europe and Asia for Tesla vehicles.[29] The company also operates a Destination Charging program, under which shops, restaurants and other venues are offered fast chargers for their customers.[30] Although Tesla operates a number of production and assembly plants, the company's most iconic facility is the Gigafactory 1 near Reno, Nevada, where Panasonic builds 21-70 cells for Tesla batteries. Tesla also manufactures the Tesla Powerwall, Powerpack batteries, and solar panels (in varying form factors) for home and industry applications. Elon Musk owns 20.8% stake in the company as of March 2017.[31]
The Tesla is named after electrical engineer and physicist Nikola Tesla.[32][33] The Tesla Roadster uses an AC motor descended directly from Nikola Tesla's original 1882 design.[34] The Roadster, the company's first vehicle, was the first production automobile to use lithium-ion battery cells and the first production EV with a range greater than 200 miles (320 km) per charge.[35] Between 2008 and March 2012, Tesla sold more than 2,250 Roadsters in 31 countries.[36][37][38] Tesla stopped taking orders for the Roadster in the U.S. market in August 2011.[39] In December 2012, Tesla employed almost 3,000 full-time employees.[5][40] By December 31, 2015, this number had grown to 13,058 employees,[41] and to over 30,000 (of which 25,000 in US) after acquiring Grohmann and SolarCity in late 2016.[4]
Tesla unveiled the Tesla Model S all-electric sedan on March 26, 2009,[42] and began deliveries in June 2012.[43] Tesla unveiled the Model X crossover SUV on February 9, 2012 and first deliveries began in September 2015.[44] Global sales of the Model S passed the 100,000 unit milestone in December 2015, three years and a half after its introduction.[45] The Model 3, the company's first model aimed for the mass market, was unveiled in March 2016. A week after the unveiling, global reservations totaled 325,000 units, representing potential sales of over US$14 billion.[20][46]
Global sales of the Model S achieved the 150,000 unit milestone in November 2016, just eleven months after passing the 100,000 unit mark, and just five more months than it took the Nissan Leaf to achieve the same milestone.[17] As of November 2016, the Model S ranks as the world's second-best-selling plug-in electric car in history after the Nissan Leaf (about 240,000 through September 2016), and ahead of the Volt/Ampera family of plug-in hybrids (over 130,000 through November 2016).[17]
In 2016, Tesla topped Consumer Reports’ Annual Owner Satisfaction Survey at 91%.[47] In February 2017 Consumer Reports named Tesla as the top American car brand and ranked it 8th among global carmakers.[48]
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