Of course, the outdoor world has been a steadfast supporter of the resilient fashion phenomenon for decades—from old-school hikers to dirtbag climbers to a recent explosion among terrain park air junkies. With that in mind, we look back at some of plaid’s finer moments in history...
1746 Plaid banned by the British for four decades after Scottish Rebellion.
1850 Woolrich unveils the two-tone plaid Buffalo Check shirt, which is still available today. According to the Pennsylvania-born company’s history books, the pattern designer owned a herd of buffalo.
1914 Ad copywriter William Laughead personifies lumberjack folk hero Paul Bunyan in a series of pamphlets for the Red River Lumber Company. Bunyan’s legend has since been immortalized in cartoons, statues, trails, and theme parks.
1939 Red Flannel Day is started in Cedar Springs, Michigan, after the town became nationally famous for producing red flannel sweaters. The town still holds a massive Red Flannel Festival over the last weekend in September and first weekend in October.
1963 The Beach Boys make the Pendleton plaid shirt famous by wearing it side by side holding a surfboard on the album “Surfer Girl.”
1978 In his quest for the Tennessee governor’s office, now senator Lamar Alexander walked 1,000 miles across the state in a red and black flannel shirt. The populist stunt helped earn him the office for eight years.
1979 “The Dukes of Hazzard” first airs on CBS. Guys suddenly started making wives and girlfriends wear their plaid shirts.
1990 The Red Flannel Run debuts in Des Moines, Iowa. Earlier this year, 1,600 plaid-clad runners entered the race.
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